Privacy Policy

Last updated: 4 April 2026

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RatesToday.in ("we", "our" or "the site") is committed to protecting your privacy. This policy explains what information we collect, how we use it and your rights regarding your data.

1. Information We Collect

Information you provide

• Price alerts: If you sign up for a price alert, we collect your email address and the price threshold you set. We use this only to send you the alert you requested.

Information collected automatically

• Usage data: We record which city and metal pages are viewed (e.g. "Gold · Mumbai") to understand which pages are most useful. We do not record personal identifiers alongside this data.
• Log data: Our web server may log your IP address, browser type, referring URL and pages visited. This is standard server log data used for security and diagnosing technical issues.
• Location: If you permit it, we use your browser's geolocation API to suggest your nearest city. This happens in your browser only — your coordinates are never sent to or stored on our servers.

Cookies

We use minimal cookies and browser storage:

• Session storage: We store a flag in your browser's session storage to avoid showing the geo-detection prompt repeatedly. This is cleared when you close your browser tab.
• We use Google Analytics (GA4) to understand how pages are visited. GA4 collects anonymised usage data. No personally identifiable information is sent to Google. You can opt out via Google's opt-out tool.
• We do not use advertising cookies or tracking pixels.

2. How We Use Your Information

• To display the correct city gold/silver/platinum price for your location
• To send price alerts you have requested
• To understand which pages are most visited so we can improve the site
• To diagnose technical problems and protect against abuse

We do not use your data for advertising, profiling or any commercial purpose beyond operating this site.

3. Information We Do Not Collect

• We do not collect your name, phone number or address unless you explicitly provide it
• We do not collect payment information — there are no paid features on this site
• We do not build advertising profiles or sell data to third parties
• We do not track you across other websites

4. Data Sharing

We do not sell, rent or share your personal data with third parties except:

• Hosting provider: Our web hosting provider processes server logs in the normal course of operating the site. They are contractually bound to protect this data.
• Legal requirements: We may disclose data if required to do so by law or in response to a valid legal request from authorities.

5. Data Retention

• Server logs are retained for up to 30 days for security purposes and then deleted.
• Page view counts (city + metal, no personal data) are retained indefinitely to show usage trends.
• Price alert email addresses are retained until you unsubscribe or request deletion.

6. Your Rights

Under applicable data protection law (including India's Digital Personal Data Protection Act 2023), you have the right to:

• Know what personal data we hold about you
• Request correction of inaccurate personal data
• Request deletion of your personal data
• Withdraw consent for price alerts at any time by unsubscribing

To exercise any of these rights, contact us at the address below.

7. Children's Privacy

This site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

8. External Links

This site contains links to bank websites and other external sites (for example, gold loan application pages). We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any personal data.

9. Security

We take reasonable technical measures to protect data on this site including HTTPS encryption, prepared SQL statements to prevent injection attacks, and regular security reviews. However, no system is perfectly secure and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this privacy policy from time to time. We will update the "last updated" date at the top of this page when we do. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or requests, contact us at:

RatesToday.in
Website: ratestoday.in

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